"At least 50 percent of accepted applicants at these schools decided to enroll ... Many schools with a high yield are selective. Yield, the percentage of admitted students who enroll, is big business in college admissions. Schools want their yield rate to be as high as possible, because it not only reflects popularity among applicants but also allows institutions to shape and set the tone of the incoming freshman class.
Stanford University in California, which accepted 5 percent of applicants in fall 2016, had the highest yield among any National University, according to the data that 294 ranked National Universities submitted to U.S. News in an annual survey. A National University offers a wide range of undergraduate majors as well master's and doctoral degrees.
The California institution boasted a yield of 82.1 percent in fall 2016 – an increase of nearly two percentage points compared with the prior year." ...