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Beginning in 2015, Huang began footing the bill for his employees' children to go to college and a year later offered to pay up to $20,000 for employees' weddings. While funding these major life events has certainly garnered Boxed its share of headlines (including ours), it also speaks to the thornier issue of how companies are attempting to attract and keep the best workers. At a time when the war for talent is especially fierce, being able to offer more than a fair salary and two weeks' vacation is crucial.