As I am staring at the hundreds of college mails, flyers, viewbooks and emails I've received from colleges all over the nation, I ask this one simple question: "what's in it for the school?". Why do schools try to attract so many student? Yes, I am aware of the ranking system and ect, but still, what's in it for them? Sure, you may be a highly ranked school, but what's in it for the school? I don't understand. They are not companies; they are non profit or government organizations. What's in it trying to attract the "brightest and smartest" students? Most of the research is produced by PhDs and Grad students, undergrad does not do it.
I think the noblest thing for a school is to get those sub par and average students then producing the best out of them. I think that mentality will truly change society.