I'm not sure if someone already posted this report (if so, can the mods please close this thread), but I thought it was worth sharing.
Gallup, via Inside Higher Ed, asked 406 admission directors a series of questions which ranged from how concerned they were about meeting their enrollment goals, to whether their institutions practice price gapping (not meeting financial need for some students), to if they believed "other higher education institutions" falsified admission data.
Some highlights from the summary (the full report can be downloaded at no cost):
Last year, just under 60 percent of admissions directors said they had not filled their fall class by the traditional May 1 deadline. This year, that total was up to 61 percent.
Asked how concerned they were about meeting this year's enrollment goals, 47 percent of admissions leaders said they were very concerned (up from 46 percent last year) and another 32 percent reported that they were moderately concerned (up from 30 percent). Only 5 percent of admissions directors were not concerned at all. Among those at private bachelor's institutions, 57 percent were very concerned and only 1 percent were not concerned at all
53% of public institutions and 63% of private institutions will devote more attention to internationals this year.
55% of directors (39% for publics, 72% for privates) significantly gap students when issuing financial aid. Merit aid is often used by privates in lieu of simple grants.
Parents of students who are or will be applying to college should realize that the vast majority of colleges are struggling to fill their classes. The admission landscape is not as competitive as is commonly presented by the media and this website. Rather, most colleges struggle to fill their freshmen classes and welcome all types of applicants, even those without perfect transcripts. However, getting enough financial aid will often be challenging, especially at a private school.