There is at least one sorority at my school that requires all women who live in the house to not exit until they put makeup on. Doesn't matter if the person is going to work out, about to pull an all nighter in the library, or just doesn't feel like putting it on.
Re the schedule deega posted:
You can't have it both ways. You can't complain that the system promotes "superficial" AND at the same time complain that there is too much time being spent at the houses.
What kind of "makeup" specifically?
A PNM might meet 4 or 5 girls during those 20 minutes and the conversations are explicitly structured to try to get to know them better - that's the goal. That's pretty much the same as what you might get if you went and had dinner with girls in your dorm, and you are all certainly capable of forming impressions based on those things.
So, it isn't like there are 2000 girls wandering in and out of the worst cocktail parties of their life.
That schedule was 20 minutes in a whole bunch of different houses. IDK how many girls at each gathering but it seems like any judgement made is probably going to be fairly superficial in that system.
Having been involved in Rush on both sides (as a rushee and as a sorority member meeting prospective members), I would have to agree with this. The process is very rushed and it leads to decisions based on looks, how well a person does at "small talk" and other snap judgments. Sometimes it takes a while to realize that a person you meet is special, amazing, someone you would want as a friend. I found that rush didn't favor those girls.
Living In-House Fees (per semester): *Includes room, chapter meal plan, chapter fees, and national fees
Living Out-of-House Fees (per semester): *Includes chapter meal plan, chapter fees, and national fees