"The relationship is well understood in the higher education universe, but little discussed in the mainstream. Among the crush of solicitations from nonprofits we’ve come to expect in our inboxes during the holiday season, one stood out in particular to Rachel Fishman this year. “Keep Our Rankings High” read the subject line of the email from her alma mater, the University of Wisconsin."
"The share of alumni who donate represents 5% of U.S. News’ formula, a fraction of the weight the company gives to outcome measures, like graduation and retention rates and social mobility, which account for 35% of the formula, Robert Morse, the chief data strategist at U.S. News, wrote in an email. The donation rate is meant to serve as an indirect measure of graduates’ satisfaction and engagement with their schools, he wrote."