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many institutions have become craftier at making themselves look good, some changing academic policies to improve their standings. Some schools purge alumni databases, removing people unlikely to donate (e.g., students who did not graduate) in order to increase the alumni giving rate. Other schools market to students who have no realistic chance of being admitted simply to drive up the school's applications and thus its selectivity rate.
You have OPPD
.Optimistic Proud Parent Disorder. Its a fairly common affliction and not easily cured.