A lot of emphasis is to be placed on recruiting off the West Coast, in areas where Stanford has not been as successful as its peers in getting the top students.
Alumni will become involved in the effort, hopefully, to an extent they haven't been in the past.
Much emphasis will be placed on increasing yield.
To this end, there were 121 "likely letters" sent this year, including 61 to "academic superstars" and 60 to top URM candidates, hoping to gain a recruiting edge with them over the competition.
Further, special telephone solicitations were sent to over 80 of the SCEA admits who, along with the 161 who got "likely letters", were probably admitted to competing institutions as well.
Faculty comments that the humanities students are not as high quality as the science majors, perhaps due to Stanford's "semi-tech reputation." Efforts needed to recruit better potential humanities students.
2430 admits, and 1657 matriculants expected, for a 68% yield rate.