Amazon suing fake reviewers

Hunt
Tue, 20 Oct 2015 17:56:42 +0000

There are several kinds of negative reviews. There are those from people who are obviously just malcontents, or who are fixated on a minor problem. What I look for in negative reviews is some consistency in what people are complaining about. For example, if it’s a restaurant, you might see a lot of reviews complaining about slow service. I would imagine that a fake negative review would overstate problems, just as a fake positive review overstates value.