Amazon suing fake reviewers

CIEE83
Tue, 20 Oct 2015 18:18:07 +0000

@jonri - I believe you that you write unbiased reviews of books that you read, but in general believe it’s difficult to eliminate subconscious positive bias toward a business that has extended you a favor. Certainly the pharmaceutical industry has proven that this model works on doctors! I will at least partly discount a favorable review written in exchange for a discount, and will be very hesitant to buy an item whose reviews are mostly bought.