I realize that. That’s why the title is ironic. Nominally it is about Ad Men, but really- in true Advertising form - the packaging is deceptive or at least manipulative. Very meta.
Even one of the themes of how they think about their job illustrated it - men making decisions about what is best for women and what it is that women would want, and surprise surprise, they get lipstick all wrong. There is a dawning that they have to pay attention to women, not to their ideas of women, but real women, if they are going to succeed. The pre-women’s lib time frame in a very sexist industry is just perfect as a backdrop. It struck me as all so intentional, even how Draper, as someone with a very fake front, intuitively got it. Sort of. He was more like the women than the men, in a way.