Bristol Palin & Levi Johnston

jym626
Sat, 28 Aug 2010 10:30:49 +0000

[Bros Icing Bros - May. 26, 2010](http://money.cnn.com/2010/05/26/news/companies/bros_icing_bros.fortune/index.htm)

As homemade videos and snapshots of people imbibing Smirnoff Ice appeared on the internet last week, bloggers speculated that the meme was the work of Smirnoff, which is owned by British alcohol giant Diageo (DEO). But representatives for both Diageo and its advertising firm, JWT, say they aren’t involved. “The icing phenomenon is consumer generated,” says Zsoka McDonald, a Diageo spokeswoman. She adds: "Some people think it’s fun. Diageo never wants underage icing.

The creator of brosicingbros.com, the foremost authority on icing, says, “I’ve heard absolutely nothing from them.” The brains behind the site, “Joe,” is a 22 year-old recent college graduate who lives near Columbia, S.C. (he requested anonymity because he’s looking for a job – internet marketing firms, take note)."



Believe? Yes? No?? Maybe?