business marketing

SmithieandProud
Tue, 14 Sep 2010 22:12:29 +0000

If you want to go into advertising, Smith is a great school. There’s a good alum network so you’ll be competitive for many more internships which are what’s going to pave the way if you want a job at a major marketing firm. Shelly Lazarus, class of 68, was the CEO of Ogilvy and Mather from 1996-2008, and it’s the sixth largest advertising firm in the world.

For advertising, studying psychology, English, economics, sociology, American Studies, Computer Science etc etc etc will probably get you quite far, though you will probably want to get some kind of advanced degree (maybe an MA in communications or an MBA). I’ve also known more than one Smithie who did a self designed major that included a study of media, though usually in a sociological context and you have to be pretty dedicated to self design.