Businessweek Undergrad B-School Rankings 2012

quakerstake
Wed, 21 Mar 2012 14:01:19 +0000

^ and another 30% is based on student surveys. Students at some schools may be more enthusiastic (or may be encouraged to be more enthusiastic) than students at other schools so that their schools are ranked more highly. Notre Dame is a great university with a fine business school but its undergraduate business school is not generally considered the best in the country. Emory is a very good business school but it is not generally considered better than MIT. Cornell is not considered better than Wharton, and so forth.

Also look at the wide variability from year to year. Brigham Young dropped 10 spots from 11 to 21. Boston College went up 7 spots from 16 to 9. I can’t explain what happened in 1 year to merit those changes other than changes in the number and enthusiasm of those surveyed.

I’m sorry to burst the bubble of those who tout these results because their school was ranked highly, but USNews’s ranking of undergraduate business schools is more reliable.