Can someone Explain the Deal Behind College Mail?

pch340
Fri, 24 Jun 2011 12:54:56 +0000

I definitely agree with the attempt to get more applications and money, but what I meant was, they could send the mail to more qualified students who actually did well on their PSAT.



happymomof1 says:
A lot of this mail is based on your ACT, SAT, or PSAT exam score. The colleges buy mailing lists from the testing companies for different regions of the country or type of high school or some other demographic factor. So if they hope to have a student from your zip code attend



164 PSAT, suburban NJ hahaha
That’s what makes it so vexing