Can someone Explain the Deal Behind College Mail?

vinceh
Fri, 24 Jun 2011 10:48:33 +0000

Marketing
Profit


Application Fees

Harvard 30,489 applicants X $75 = $2.29 Million. Accepted Students: 2,134
Princeton 26,247 X $65 = $1.71 M Accepted: 2,362
Stanford 32,022 X $90 = $2.88 M Accepted: 2,242

For that kind of money why wouldn’t you send out a few thousand $2-$5 out of pocket cost “take-a-chance-and-apply-we-think-you-might-be-one-of-the-lucky-ones” letters?