college admissions emails

mmcnell
Wed, 10 Feb 2010 10:07:04 +0000

The emails are from schools that purchase test scores like the PSAT and SAT and send out mailings/emails/etc based on that information. You’re apparently in their target marketing group (which is not always directly in line with their targeted admission group, but that’s another story), and often the first mailing or email will be a feeler to gauge interest. If you respond, they’ll likely communicate with you regularly. If you don’t, some you’ll never hear from again, and others may have more aggressive marketing campaigns and continue to contact you. E-mail is an extremely cheap way for schools to reach out to you, so expect a lot of emails from schools if you are using search services or reporting your test scores to search services.