College E-mails: How Important Are They?

mikemac
Sat, 19 Feb 2011 14:18:01 +0000

Not only is it advertising but on top of that it is nearly free advertising for them. Emails that colleges send you due to you checking that box mean almost nothing.

Very true! The stuff you get in the mail or email is like the letters they get every month inviting them to apply for new credit cards. The head of Citibank isn’t personally involved in your parents applying for a card, nor is the head of admissions or the dean of the college pacing the halls waiting for your app to show up – although in both cases the advertising agency goes to great length to imply it is so.