College E-mails: How Important Are They?

Pancaked
Sat, 19 Feb 2011 14:08:05 +0000

Advertising = bigger applicant pool = appearance of higher selectivity.

Ex. Harvard sends applications out to give people hope, people who aren’t qualified end up applying, Harvard accepts 1,500 / 30,000 rather than 1,500 / 25,000 . They drop from 6% to 5%. Makes em look better.

People tend to think they can’t get into prestigious schools. Advertising gives them (often false) hope.