College emails after SAT...targeted based on score?

shellz
Thu, 13 Mar 2014 22:41:56 +0000

Thumper: Lol…we could have wall papered our home with our kids’ college brochures. I am continually amazed by the amount of money these schools must spend on printing and mailing them. They must get a return on the investment… Thankfully, it seems that since our oldest went to college in 08, the trend has been more email than snail mail. Maybe with all the savings, the colleges can drop tuition prices. ;-). A parent can dream, right?

I guess I am antsy right now. S needs an improvement in one particular area on the SAT, which if he did so might mean he would be attractive to some more selective schools. (Actually one in particular). So, the fact that we are seeing the same emails, or emails from schools of similar selectivity, makes me wonder if he did not improve where he had hoped he would. I’m hopeful that I am wrong.