College emails after SAT...targeted based on score?

vandyman
Fri, 14 Mar 2014 00:57:25 +0000

The funniest thing was my son getting email from certain small women’s colleges in the midwest. Repeatedly. (His name is an unambiguous English language male name.)

BTW, apparently some colleges seek higher application numbers, so they can boost their acceptance statistic (i.e., get the % lower), which helps with the USNews ranking algorithm. And some schools do target high scorers, for similar statistical reasons.

One more thing: many emails are sent by an email service company (subsidiary of Pearson’s, if I’m remembering correctly), not by the colleges directly. Bulk email costs are fairly low, the programs are mostly automated.