College emails after SAT...targeted based on score?

shellz
Thu, 13 Mar 2014 22:04:35 +0000

So after each kid’s SAT, we got the deluge of college emails. We knew to expect it, based on the fact that they checked the “yes, send me stuff” box. But they started coming in way before we had/have results. Here is the thing…high achieving SAT kid got email from high reach type schools, as well as some less selective schools. Now, lesser scoring sibling, who did ok (read, above average but not a score that is attractive to the likes of HPYS, and the like) retook the SAT last weekend, and again we are suddenly receiving emails from mid tier schools, but not selective schools. We are fine with the eventual choices he will have, so it’s not about wanting him to go to a more prestigious school. It’s just got me wondering if these schools are privy to info from the college board before we are. Like, knowing that a certain kid scored in a certain range, and hence they should send out the recruiting email? I know scores aren’t even available until March 27, but it just seems odd to me that there has been a sudden up-tick in correspondence so soon after the test.