FIDM or FIT

momrath
Sat, 27 Feb 2016 04:21:13 +0000

“Merchandising” is a wide area of responsibility. In a retail (store, catalog or on-line) business the merchant could be the buyer or part of the creative team – designer or product developer. In a wholesale business (one that sells to retailers) the merchant could be the person who coordinates the creative and sales teams. There’s a lot of overlap and every company is structured differently.

Advertising and marketing is a different aspect: you promote and market the product but don’t have direct input into what the product is. It’s a good career path, but if you want to be involved in product decisions you should think about business management or merchandising.