Help with negotiating with a car dealer

younghoss
Thu, 01 Dec 2011 19:14:51 +0000

Last time we tried to buy a new car, the dealer indicated he’d accept Xdollars over his invoice. He got out the invoice. I gave a quick look to the invoice, at the bottom I saw- “advertising costs $400.”.
I kne what this meant, but nevertheless, I was first to speak up, and I said- “Now about advertising… we will agree that you may put a dealer’s plate on our car, and we promise to leave it there for as long as we own this car, in exchange for $400.” He said, “What?” I said- Otherwise, we did not want any plate or emblem on the car advertising his dealership on the car. We did not want to advertise for his dealership for free. He responded that a plate was already on the car.
I said Great! That was an easy negotiation, wasn’t it?
Do research, be aware of the dealer buyback, too.