How come architecture isnt financially rewarding?

larationalist
Tue, 20 May 2008 14:04:33 +0000

Architects are not good at marketing the value of their services. The AIA is weak and ineffective as the main lobbying body for the profession, and many of the services that architects provide can also be provided by contractors and engineers at an enormous discount. While these cut-rate services are also of lesser quality, their greater accessibility to the average person creates a situation in which architects are perceived as a luxury, not a necessity.