How do Colleges Track Students' Online Interest?

lr4550
Mon, 22 Feb 2021 17:50:14 +0000

Not sure in which forum I should post this question but here goes… just out of curiosity, how do colleges track the digital footprint of a student’s interest in their school if a student uses a mix of different computers (a shared home computer, or a smart phone/tablet, or their personal laptop)? I can understand how they track interest through “events” that a student signs up for and then attends via the link they provide. I’m just curious how colleges track a student’s interest when the student is browsing/researching the website and not signed up for an official “event”.