How to interpret UChicago's mail

srrinath
Tue, 22 Sep 2009 00:04:12 +0000

Are they trying to get more people to apply? Sure. But they are trying to get more people who would really appreciate the University of Chicago to apply. (Application numbers have almost doubled in the past 6-7 years, but there are still a lot more people out there who would like Chicago and benefit from going there than apply.) That’s not at all the same thing as trying to boost application numbers just to have a lower admission rate and improve your USNWR ranking. I think their marketing effort is well-designed to attract applications from appropriate candidates.



Though the lower admissions rates and improved USNWR rankings result as a side product. I’m very inclined to believe what JHS has said. One of the reasons why I’m applying EA to Chicago is for its very quality of being a school that doesn’t scream its name out loud but whispers it instead, into all the right ears.