Is age discrimination o.k. in some cases?

morrismm
Fri, 27 May 2016 03:37:08 +0000

Plain and simple. These shows need a certain audience level to be able to sell advertising. The people watching afternoon shows are generally either retired or stay at home parents or unemployed. Retired people are not big shoppers. They already bought most of what is advertised. Folks in their 30’s are still buying a lot.

30+ aged people watching a TV program filled With " old" people in the audience may feel disenfranchised. Hence, they may not watch.

So it’s all about economics. Age selectivity occurs everyware. Pay attention to all the advertising you see, movies you watch, etc. But so is racial, ethnic and sex selectivity.