Kohl's new policy

musicprnt
Sat, 28 Mar 2015 16:55:07 +0000

The figured that people wouldn’t notice the exclusions and would say “wow, that is a great price” kind of thing, people see 50% off and say “wow”…Places like Kohls assume people get the coupon in the mail or online, and then won’t go to the store, see what they have, see what the price is with the card, then compare it to other places, they will say “wow, that top is regularly 50 bucks, I can get it for 30” (meanwhile, you might be able to get that top at another store for 30 bucks regularly). The discount card itself is a kind of loss leader, they figure you will go to the store, assuming great bargains, may get some “50% off” deals, but then will buy other things at full cost (kind of like the poster above, who didn’t buy the K cups; but someone else might say “oh, well, I need them” and pay full price).

It is why marketing people are looked at askance in most quarters, including people who work at the same companies, it feels like a large part of marketing is the science of screwing people over but making them feel like they have been treated like a king.