"Let Your Dreams Take Flight"

woodhead01
Wed, 14 Apr 2010 18:52:46 +0000

Today my daughter received a folded marketing brochure from Purdue. The cover is a picture of a young woman standing on an airplane wing gazing wistfully into the distance. “Let Your Dreams Take Flight…” it intones.

I fully expected to open it and read about “Melissa Chou, class of 2013” (or somesuch), who is majoring in aeronautical engineering and aspires to design the green aircraft of the future.

No such luck. Just a random photo they bought from a photo service, I guess.

But that’s not the best part!

One of the main “bubbled” highlights informs us that:

“Purdue graduates enjoy a 93 percent success rate.”

In what? Life? Cricket? Sudoku? Fashion?

Alas, we are left to connect this meaningless statistic to anything we can imagine.

(and I’d sure like to hear what the other 7% are up to.)

I hope that the designer of this thing has already been fired.