Marketing Question - Need Guru advice!

radronOmega
Mon, 31 Dec 2007 17:29:27 +0000

I haven’t found a thread like this when I ran a search so I was wondering if anyone could answer a few questions regarding this topic.

Does a concentration exist within IU’s business department where you enter marketing but rather than focusing on marketing strategies in general, focus on how to expand a company’s brand/products/services to other countries? Just pure strategies that focus on international culture.
Do I HAVE to know foreign languages well to enter something like that? If it’s just marketing strategies, wouldn’t I just have to know how to appeal to those people and their culture? I’m really strong in creativity and have experience in marketing for different niches (countries even), but my foreign language learning ability is deplorable.