Marketing vs advertising major

N_s_Mom
Thu, 29 Oct 2015 12:45:45 +0000

I’d go with marketing because it’s foundational for advertising (unless you are purely in the artistic side). Your entre into advertising (if indeed you are still interested in it 4 years from now - very big ‘if’) may be through marketing rather than directly. Or you may someday end up managing a function that includes advertising but embraces the entire marketing process. Certainly, even if you are in advertising from day one until you retire, understanding the entire marketing (and indeed broader business issues) will be critical to your career success.

And on that line, yes, you will need some math - but primarily statistics. The applied nature of stats may actually be more interesting to you. I’m not very interested in abstract math - but love stats. It helps me make sense of the world and I used it often at work - and needed it to make sense of what other parts of the organization were doing and why.