Merit vs. Need-blind marketing

mini
Sat, 16 Apr 2005 23:03:33 +0000

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I can’t speak for all schools, but there is a very strong hesitation against the hard-sell at Swarthmore. They really do take the approach that, if it is the right school for you, then they would love to have you. But, if it’s not the right school, then that’s OK, too. The admissions Dean would like to be more aggressive, but it’s just not in the school’s culture."

Same yadda-yadda at Williams, and Princeton, and virtually every other top college we looked at. If they act like they don’t care, it is because, honestly, they don’t. They know, down to science, that they will get the class they want in any case.