Merit vs. Need-blind marketing

pattykk
Sat, 16 Apr 2005 17:46:20 +0000

Has anybody else noticed the difference in marketing once the acceptances have been received? We have received many warm letters and publications from the schools that offered my D merit aid. Makes you feel wanted. The highly selective schools accepted her, but she has only received the welcome letters and some letters from the multi-cultural reps. I guess the merit schools have to charm students to go to more rural locations, harder academics, etc. The selective schools just seem to be “take it or leave it.” I guess they are so desirable they don’t have to give the hard sell. I am warming up to the others though, and it’s not just the money.