Northwestern Students Want Undergrad Business Program

bluebayou
Tue, 10 May 2005 11:51:19 +0000

go48:

Wharton has been considered a top grad B school for a couple of decades, so I don’t think it’s undergrad classes have any negative effect on its brand.

With regards to branding, I think NU should not go to a undergrad B program, bcos it would cheapen it’s brand…it already has a rep as more of a pre-professional school, and an undergrad B program would only reinforce that image, IMO.