Other majors for Marketing?

MYOS1634
Wed, 03 Jul 2019 15:29:37 +0000

Statistics or Data Science. Nowadays a marketing major without statistics is useless.
(In fact, if she truly wants to work in Marketing, she could major in statistics and minor in Business Analytics.) It does require a strong background in math (good grades in calc AB preferably).

Agribusiness doesn’t limit students to agriculture - think Coca-Cola, McDonald’s, Breyer’s, Kellogg’s, all food&drink related brands hire from that major ; placement is 100% if I’m not mistaken. Lots of paid internships. And after 4-5 years it’s easy to move up or switch companies.

About foreign language:
Canada is our top trading partner (along with Mexico). It’s also interesting for marketing majors: brands have realized they couldn’t just have the same commercial in French translated from the English, many commercials simply " didn’t work". So they had to declop their Marketing and linguistic chops! She could take French classes as well as marketing classes at Concordia in Montreal (summer session costs are very reasonable and it’d be a good way for her to combine marketing with her foreign language requirement.)