Political Polling Question (not political)

Pizzagirl
Tue, 02 Feb 2016 20:00:38 +0000

I have nearly 30 years of experience in market research. I could go on this topic for hours, but suffice to say that FiveThirtyEight is a very good source, and I second the suggestion to poke around there.

Personally, I haven’t used phone polling in years due to the issues identified above - landlines vs cells, who answers “unknown” calls any more, and so forth. I do almost all of my research online, using pre-identified panels because they are inherently less biased and I can balance them demographically.