Report: Northwestern encourages applications to boost selectivity

Scubaski1
Fri, 08 Nov 2019 18:45:47 +0000

Agree with @NewJeffCT… My D is also a HS senior. She applied ED engineering to NU. She is a very high PSAT/SAT/SATII scorer and gets tons of marketing mailings/emails from other schools and very little from NU (which she visited several times, talked to many reps, etc.). I think she got one large brochure mailing from them - that’s all.

After her natl. merit selection, she was inundated with mailings from lots of schools - everything from scholarship letters from big state schools, to multiple letters from places like USC, Princeton, Harvard, MIT, U of Chicago… The marketing definitely ramps up with the natl. merit (compared to my other 2 kids who were not merit finalists). My D was even a bit disappointed that NU hasn’t reached out to her as much, when many other schools have.