Selling a car

dmd77
Wed, 28 Dec 2011 12:46:17 +0000

Many years ago I worked in a small advertising agency and the owner asked me to place an ad to sell his old Jeep, for the price of $730.15. The book value of the car was around 600 dollars, but it was old and beat up so who knows? It ran well.

Two days later, he sold it for $730.15. I asked why he was so specific. He told me that 1) it makes the ad stand out, 2) people think he actually had a good reason for the price.

So I tried it when I sold my next car, adding .77 to the end (I like 7s). I sold it in two days. For the exact amount I’d asked for.

Yes, I still add random decimals to the asking price of anything I sell online. Why not?