Super Bowl XLIV

JHS
Mon, 08 Feb 2010 13:15:19 +0000

Pretty good, but sloppy and a little sour at the end. The game AND Carrie Underwood.

I disagree with some of the ad ratings. I LIKED the cheesy Go-Daddy ones, especially the (second?) one that ended, “I’ll show you what’s too far for TV . . . !” At least I remembered them! (Megan Fox selling cellphones, too.) And I loved the idea of Leno, Winfrey, and Letterman on a couch. Bud Light, on the other hand, was so persistently dumb it was painful. Tim Tebow was so delicately euphemistic that it barely existed. The new E-Trade babies aren’t as funny-looking as the old ones, but at least the ad had some good ideas. I liked both the Google ad (which has been around for awhile) and the anti-Google ad (with the sumo wrestler).

The animation in the Honda Crosstour ads is the most exciting commercial art I’ve seen in a long time. So why did they have to drop a dull, unremarkable new installment for the Superbowl, rather than the know-your-socks-off “Fever” one?