Thats why I chose Yale

theskylitup
Fri, 19 Mar 2010 08:58:37 +0000

To be honest, I think that the video performs quite a few functions, and as far as I can see it’s pretty successful.


It shows to everyone generally that Yale is a fun place that doesn’t take itself seriously.


1.1 This will either get a good reaction from the applicant (or potential applicant pool at large) which may increase applications, or just more generally create goodwill.

1.2 Even if a potential (or actual) applicant does not like it (which is fair enough, because there ppl who just don’t like musical theatre) - they are likely to STILL apply for Yale anyway. So in this way, the video only does good, rather than creates any negative benefits.

BUT I think that the MOST important aspect of the video, is that particular niche market that Yale is directing. That being the cross-admits. (Applicants who are admitted to Yale as well as a number of other high quality colleges, who are deciding where to matriculate).


The video seems to me to be a direct message to those students, differentiating Yale and really, really calling to those students. To CHOOSE Yale, rather than X College.


The aims are twofold, and I think that it creates only good for Yale. Plus the beauty of putting it on youtube is that it can be resent, amplifying the effects - I know I’ve sent it as a fb link to many of my friends (most of whom react with: “Now **I **want to go to Yale!”)