The "U" takes front and center

js911
Fri, 12 Jun 2009 18:02:43 +0000

Really? My eyes rolled when I read this:

"The new visual identity plan has been in the works for the past year and is being phased in gradually. Before its rollout, University Communications conducted extensive research on the new identity, holding focus groups in Chicago, Los Angeles, and New York and conducting an alumni survey. Results affirmed the positive attributes of the split-U mark and the benefits of adapting it as a symbol of pride for the whole University.

Menendez said the mark was “perceived as diverse, modern, confident, and bold.”

Frankly, I’m rather upset about this. It took a whole year and how much money to decide that attaching the “U” logo to e-mails is a revolutionary and exciting idea? Pleh…