UVA Mcintire vs. Cornell AEM (Dyson)?

Rintu
Wed, 20 Mar 2013 06:40:06 +0000

Mcintire is a brand by itself. To the recruiters, it is always Mcintire/Wharton/Ross and not UVA/Upenn/Michigan. Therefore, brand perception of the parent university does not enhance or adversely impact the recruitment prospect.