Why is Penn's name so stupid?

iamanapp
Sun, 06 May 2012 03:31:18 +0000

^ lol, how do you think the Penn branding initiative is good? Branding is a technique to differentiate yourself. and the admin at the time chose a name that another university already had (penn state). can you think of a bigger fail? honestly everyone’s always known penn as upenn (like uc in university of california). if they had just gone with that, it would’ve still been magnitudes better than this “penn” vs “penn state” nonsense. even the nytimes didn’t know the difference between the two!

an article from 1981, where “upenn” is used: http://www.thecrimson.com/article/1981/4/18/upenn-employees-charge-racism-pphiladelphia-pa-one/