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UVA for marketing major?

marklancastermarklancaster 17 replies1 threadsRegistered User Junior Member
UVA shows up on some lists as a good school for a marketing major but the common data set seems to show that business/marketing degrees represent less than 10% of the graduates. Is UVA a good/well known school for marketing? Thanks!
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Replies to: UVA for marketing major?

  • IzzoOneIzzoOne 476 replies0 threadsRegistered User Member
    At the undergraduate level, I would recommend focusing on overall strength of the business school (and the overall institution). USNews does rank by specialty and McIntire is ranked #8 for marketing and tied for 7 overall. You have to apply to McIntire in your 2nd year.
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  • PublisherPublisher 8167 replies82 threadsRegistered User Senior Member
    Virginia is, of course, one of the best schools in the nation & McIntire is always ranked among the top 10 undergraduate business schools.

    Analytics courses get one jobs in marketing.


    For graduate school, look at Northwestern Kellogg School of Business or the Univ. of Georgia.
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  • Dean JDean J 4463 replies64 threadsCollege Rep Senior Member
    What's with this trend of equating quality with a larger sizes cohort?
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  • PublisherPublisher 8167 replies82 threadsRegistered User Senior Member
    edited September 2018
    @DeanJ: My best guess is that a higher number of students in a particular major suggests that a greater variety of courses are offered, that there are more profs teaching that specialty which means more funding & that more students in a concentration attracts more recruiters for jobs & internships.

    P.S. According to US News rankings for undergraduate business specialties, the top 5 for marketing are:

    1) UPenn-Wharton
    2) Michigan-Ross
    3) NYU-Stern
    4) Texas-McCombs
    5) UCal-Berkeley-Haas

    US News only lists the top 5 in the form in my possession. All 5 are large cohorts & all 5 attract a significant number of recruiters for jobs & internships and, possibly, co-ops.
    edited September 2018
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  • PublisherPublisher 8167 replies82 threadsRegistered User Senior Member
    edited September 2018
    Some large state universities recognize the need to actively compete for recruitment opportunities with the large big name business programs. For example, the University of South Carolina does this for their undergraduate finance majors by taking the finance honors group to New York City to IB firms & banks.

    P.S. To specifically address your question @DeanJ: Part of the association of size with quality is misstated and should be rephrased as an association of size with recruiting opportunities due to efficiencies from the employers' viewpoint.
    edited September 2018
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  • PublisherPublisher 8167 replies82 threadsRegistered User Senior Member
    The short version of my two posts above:

    Larger size cohorts are not necessarily equated with quality, but they are with respect to opportunity.
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  • Dean JDean J 4463 replies64 threadsCollege Rep Senior Member
    FWIW, per the 2017 Destinations Report, 29% of 2017 McIntire grads had a Marketing concentration. I'm not sure where the 10% came from.

    McIntire's small size is deliberate. The school has tremendous resources and students admitted into the school don't compete with thousands for access to them. The ability to mix concentrations (up to two) and to add tracks (also up to two) without applications or program caps is a nice part of being in a small school.

    I don't think there's anything lacking when it comes to recruitment opportunities there. That Destinations Report has more info. The list of companies that hired McIntire grads starts on page 17.
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  • PublisherPublisher 8167 replies82 threadsRegistered User Senior Member
    That is why McIntire is always ranked among the top 10 undergraduate business schools by US News as I pointed out above in post #2.

    The rest of my posts were in response to your question posed in post #3 above.
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