<p>What I a mean is that the counselor is not there to get a kid into a school he/she might not otherwise get into. The counselor can help facilitate the college list selection and help the applicant through the process to present themselves in the best way possible. But they can’t make the student any more qualified than they already are and into someone they are not. They help the student to present themselves as who they are. Not everyone knows how to best go about that and can benefit from good advice, knowledge, and assistance. </p>