To shed more light @lookingforward 's point, courtesy of @MYOS1634 :
“You need to show you understand their values and match them to something you’ve done or regularly do. Think of it as a way to convince someone you like to date you. If all you do is say “You’re awesome” “you’re my dream person”… why would they go out with you? I mean, I’m sure they’d be flattered, but you’re not giving them any reason to think you are awesome AND a great match for them…”
Especially if you are applying to tippy tops, your supplements need to show, not just tell.