<p>I’m actually on Hellman’s side in this–the product in question isn’t mayonnaise–it’s a mayonnaise substitute. Margarine isn’t butter, and some “spreads” aren’t margarine or butter. I might feel differently if the label said something like “eggless mayo,” but it doesn’t (at least not prominently)–in fact, it features the shape of an egg. I also think the name “Just mayo” suggests that it’s a basic mayo without weird additives. In fact, it replaces one of the basic elements of mayo with a weird (albeit natural) substitute.</p>