BSBA in accounting v.s. hiring accountants to be family business' CFO?

@geo1113 does the skills you have from becoming a CPA or undergraduate accounting degree help you manage and improve your family business? Because I was also told that my advanced knowledge and skills I’ll learn from upper level accounting or IT courses will unlikely be used if I aspire to be self-employed or family business. Basic skills like sales and relationship management are more emphasized. Thanks!