If finances are a factor in your decision, my opinion is that taking on significant debt to attend college is never a good idea. Your daughter will have a wonderful experience at Loyola, and she will not bear the burden of such an expensive education when she graduates due to the scholarship that she received. If your daughter plans to attend graduate school, it would be in her best interest to graduate college with as little debt as possible. William and Mary and Loyola are both great schools, but I would not say that one is worth a higher price tag.