I have a different opinion on this. My daughter had great stats ( national merit, tons of AP credit and outstanding grades). She was mentally exhausted after three college visits. I tried to be her secretary to jot down ideas but she would shut down. Each kiddo is different. If you are needing merit or need-based financial aid, I recommend you doing lots of research in advance. Do a drive through to schools that are a reach-financially and focus your efforts on schools that will give the aid you need.