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Think ACT Is Just a College-Admissions Test? Think Again

Dave_BerryDave_Berry CC Admissions Expert Posts: 2,792 Senior Member
"... Fewer students took ACT's college-admissions test in 2018 than in the previous year. That's the kind of news that you'd expect would be troubling to the organization's chief executive. But to hear Marten Roorda tell it, it hardly fazed him. After my conversation with him last week, I believe him. The reason: The college-admissions test that defined ACT for 60 years is becoming a smaller and smaller piece of its overall mission.

Over the past few years, ACT has been quietly converting itself from a testing company into a multidimensional educational enterprise. Having put tens of millions of dollars into several major acquisitions and investments, the nonprofit is now increasingly selling products and services to colleges for their enrollment-management operations, their developmental-education programming, and even their classroom analytics systems. It's also beefing up its offerings of tests and tools for the growing workplace-readiness market." ...

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