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I disagree. What ED does is puts some prospective applicants off to the RD round if they’re not ready to commit, but are still interested in the school. With EA, any interested applicant can apply EA or RD, but the total app count is of negligible difference. So, all ED does is shift potential EA applicants to the RD round; maybe marginally fewer apps total, but not that many, and it’s more than offset by the corresponding increase in yield.</p>
<p>NU already has more apps than UChicago. The main things keeping it from entering a single digit acceptance rate are yield and class size. </p>
<p>Cue, you have a lot more patience than most when it comes to people attacking UChicago’s marketing practices. I’m impressed, because that is what Sam Lee is doing right now, albeit in a subtler, more passive aggressive way than most. What many people fail to realize is that their school already did the whole marketing thing, and that UChicago is simply catching up to the trend started by schools like NU, Duke, and Penn. How do you think those schools got their app counts past 30,000 in the first place? But then suddenly when UChicago catches up – not even surpasses, just catches up – to the number of apps those schools get, something shady must have been involved.</p>