<p>jmilton:</p>
<p>I actually find loads of marketing less restricting/frustrating than a heavily used ED policy. If you don’t like the mail, throw it out.</p>
<p>Also, UChicago does not market itself as a “haven for quirky intellectuals” any more. The school has gradually but fundamentally changed its mission for its college - its new mission is to impart critical, scholarly thinking to its students so that they can apply these skills for success in any endeavor. This is a big difference from its past goal (which, essentially, was to be a training ground for PhDs). </p>
<p>Finally, as I stated above, as opposed to just marketing and creating a false buzz, UChicago has a phenomenal product, and it’s doing its best to get the word out there. If the product was poor, especially after three years of sustained marketing, the market would respond. The school would be faltering. Instead, the exact opposite is happening.</p>