<p>On a completely separate point, I think Chicago historically has had the greatest disparity of any university between its quality and its name recognition. In a 2003 Gallup Poll asking people to name the best university in the United States, Chicago didn’t even register. That was true even among Midwest respondents. (By comparison, a material number of respondents from the South named Texas A&M as the nation’s top university.) See [2003</a> Gallup Poll](<a href=“Harvard Number One University in Eyes of Public”>Harvard Number One University in Eyes of Public)</p>
<p>I think the marketing that Chicago has done recently has been so effective not just because it is voluminous and clever, but also because the product they are marketing (Chicago University) is so very good. Public perception is finally catching up with reality.</p>