<p>I think U Chicago still has a plenty of headroom left as it still have a lot of underutilized marketing asset. I expect the application umber to climb a few more years before it reaches a plateau. Perhaps around 33,000, at which point, the overall acceptance rate will be around under 10% assuming that its yield improves a little too.</p>
<p>When you think about it, most of elite schools are in the East Coast. Stanford benefits from its location, as it stands alone as the the tippy top school with international brand power.</p>
<p>In the vast middle, there are only U Chicago and NW that have global recognition, and I think U Chicago has a much stronger, underutilized brand potential. I don’t know what is the U Chicago application number from the mid west vis a vis that of NW. I suspect it’s lower. This is where an untapped growth potential is most significant.</p>